The Ask:
To design a packaging series for RawTernative's new air-dried cat food. The goal was to curate a color palette that would complement the existing palette for the brand's air-dried dog food and treats, but make it distinct for the cat category.
Deliverables:
I designed a packaging design system that allows for multiple configurations, including multiple unit counts, flavors, pegged, and sample sizes. I also created the product mockups to utilize for e-commerce and digital spaces.
