The Lash Empire is a premium lash and beauty service located in the Bay Area, California, specializing in – you guessed it – luxurious lash extensions.
The Ask:
Create a brand that will live up to the high-end retail space storefront expectations, with a desire to include an icon of eyelashes and a crown to represent "empire."
Deliverables:
Brand logo mark in various colorways; storefront signage; ad design; photoshop content for Instagram.

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