My clients at Lexington Resources secured a product license for Wrangler® to produce a wide assortment of pet products – from beds and toys, to apparel and leashes.
The Work:
My role was to create a flexible package design system that would keep the Wrangler brand true to its name, work well for pet products, and stand apart in the busy pet space. I designed the packaging style as well as produced hundreds of packaging files, ranging in all sorts of varying dielines.
I also developed several in-store POP and PDQ displays, a printed and online product catalog, and a larger-than-life tradeshow display.
