BB&CO™ is the sister brand of BreathableBaby – a company committed to child safety. As parent myself, I was ALL IN when asked to develop their new brand from the ground up.
The Ask:
Create a brand that will feel trustworthy, friendly, playful, and cohesive within the BreathableBaby family of brands. Apply the new brand design to shampoo and conditioner packaging, and create an online storefront.
Brand logo mark in various colorways; style guide with colors, fonts and custom block pattern illustrations; package designs; Shopify website; carousel infographics for web and Amazon.
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