2022 Winner of the GD USA Package Design Awards
BB&CO™ is the sister brand of BreathableBaby – a company committed to child health and wellness. As a parent myself, I was ALL IN when asked to create their new brand from the ground up.
The Ask:
Design a brand that will feel trustworthy, friendly, playful, and cohesive within the BreathableBaby family of brands. Apply the new brand design to bathing and cleaning packaging, and create an online storefront.
Deliverables:
Brand logo mark in various colorways; style guide with colors, fonts and custom block pattern illustrations; package designs; Shopify website; carousel infographics for web and Amazon.
